For the average website owner, getting into trouble with Google’s organic search algorithm can happen accidentally. Between optimization, architecture, getting links and structuring data, it’s easy to make a misstep or three. Simple mistakes can unwittingly put sites at risk for ranking loss, manual penalties, and algorithmic filters.
With changes that consistently tighten Google’s “quality” belt, there are inevitably winners and losers. The slap-down nature of algorithm updates are intended to improve the quality of search results, but they’ve also created a landscape where it’s entirely possible to mess up, even while trying to do things right…
