According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.
Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.
So why do so many marketers skip this step? Oftentimes, they don’t know what questions to ask to formulate the strategy they need. For marketers looking to create a strategy, here are ten initial questions you can ask yourself to get started…
11 Key Questions to Ask When Creating a Content Marketing Strategy
