If you work for an eCommerce company, your website is hands down your most important digital property. Not only does it serve as the key hub for consumer engagement and education, but it’s also the conversion engine that keeps your sales machine chugging along.
Website design is always important, but in the case of eCommerce websites, it can have a tangible impact on revenue generation and sales. Optimizing your site architecture, imagery, and styling can help you hone in on a conversion sweet spot over time, driving increased results for your business (and major kudos from your marketing and sales teams)…
