According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you’re not catering to what your target audience is seeking by factoring SEO keywords into your headlines, you’re missing out on valuable conversions, clickthroughs, and improving the ROI of your content marketing.
Writing headlines for SEO isn’t hard, and we shouldn’t see it as a chore. When we write headlines for SEO, what we’re really doing is effectively describing what’s in our content for our audience. Great SEO headlines should highlight the true nature of the content while also grabbing a reader’s attention…
