Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.
Psychologists have tested to see which colors help us focus and which improve our appetite. Artists have used colors to communicate meaning and emotion. And advertising designers have used color to express ideas about brands…
How the Emotional Power of Color Can Tap into Your Audiences’ Brains
