It is now just over two years since we published the final draft of our Modern Marketing Manifesto.
At the time we were trying to articulate a kind of marketing where ‘digital’ was not separate.
We identified twelve constituents of this ‘modern’ marketing each with associated tenets.
So how has our manifesto weathered two years of reality?
The tension between digital being separate or fully integrated has not gone away. Most agree that digital should be fully integrated and we can exist in a “post-digital” world…
