Small yet mighty.
Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase.
I am talking, of course, about CTAs (calls to action).
Whether increasing your list or making a sale, the aim of your CTA is the same, to get your prospects to the next stage in your funnel. It’s an important job and one that deserves a good deal of attention, so why is it often overlooked?
Ask yourself how many times you’ve seen some great copy that was undone by a lackluster, generic and uninspired CTA…
