There are several key elements to creating a successful website such as conversion optimization, SEO design, and usability, but today I want to focus on another major component that continues to be imperative: content. With inbound marketing on the rise, and content marketing being a key part of its strategy, content is escalating in popularity amongst marketers. I like to think of it as the oil in your inbound marketing engine that drives search engines and targeted prospects to your website. The content that visitors discover on your website can make or break your business – it is literally the difference between someone bailing on your website or someone sticking around on your website to gather and process more information that hopefully converts them from a prospect into a lead. Check out these next must-haves for creating killer website content…
4 Website Content Must Haves To Drive Traffic, Boost Leads, And Soar Sales
