For about as long as I’ve been in SEO (12+ years), I’ve witnessed many, many people laying claim to “doing SEO”. From designers, to content marketers, to PPC folks, to PR folks, to social media folks. Everyone wants to be in the game.
That’s all well and good…these folks do have their place.
But, with SEO, it all begins with “the crawl”.
If search engines cannot crawl your website or index your pages, all of the content in the world isn’t going to move the needle much. You can even generate huge numbers of great backlinks, and you’re still going to be stuck in the mud…
