Every Thursday, a Scripted writer will recap a session from Content Marketing World 2014 that will be published here on the CMWorld blog. Find out more about Scripted by visiting their website.
Lorna Breault-Snyder, the Director of Customer Engagement at Schneider Electric, took the stage at Content Marketing World 2014 to discuss how educational content can generate leads and sales data. Schneider Electric is known for their awesome content at Energy University — a program that offers a huge variety of educational courses on behalf of the brand. In her presentation, she talks about how Energy University offers an effective service for customers and professionals around the world, how to properly structure such an initiative, and why Energy University has been such as success…
Lorna Breault-Snyder: Education as a Content Marketing Strategy
