PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this Mother’s Day episode ofThis Old Marketing, Robert and I discuss what advertising will look like in 2025 and what rolecontent marketing will play in it. We take a closer look at a large but disjointed collection of research that says content marketing has a better ROI than native advertising. Finally, we explain why The New York Times’ growing digital business – which will soon reach 1 million subscribers – is a pretty big deal, even if its traditional print foundation continues to crumble. Rants and raves include a savvy cosmetics entrepreneur who has succeeded by building an audience first and then selling products, the critical importance of words, and an unexpected birthday gift. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine…
This Week in Content Marketing: The Future of Content Marketing 2025
