Way too many business owners are hung up on search engine optimization and wanting to appear top of the main search engines for their chosen normally highly sought after keyword phrase. On top of this these business owners expect to purchase a website, not have too much to do with the design and content creation and for it just to sit there and never be updated by them, but it should deliver a massive return on investment. And of course Alice went down the rabbit hole, and Peter Pan lives in never, never land…
In the real world, there are many factors that will affect the search engine optimization (SEO) of your website, some of which you may not be aware of. SEO is often seen as something secretive that the ordinary person cannot understand and wrap their minds around. But the truth is, SEO is actually an organic process that touches every aspect of your website, from the layout and design of your website through to the content on your website. It’s a combination of every single aspect and not just a single thing that can be added on at the end. Its complex sounding when talked about as a whole, however when broken down into its components it’s pretty easy to understand and implement.
