If your content marketing isn’t working, ask yourself why and then make small improvements to make a big impact over time, says columnist Quinn Whissen.
Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win.
It takes time, effort, and serious persistence to play the long game, not the short game.
It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work…
