Consumer data has arguably become the most valuable currency for marketers.
The value of some of today’s largest organisations (Facebook, Twitter, Instagram) is based almost entirely on the number of people that connect using their platforms and by the marketing potential of the data they generate.
Although marketers are incredibly aware of this, they are still caught between hoarding large volumes of consumer data and actually extracting useful insight from this information…
Three key trends from our Data-Driven Marketing Briefing: Digital Cream 2015
