If the internet has taught us anything, it’s believing everything you read can be incredibly damaging. For example, lots of people found out the hard way you can’t charge your phone by putting it in the microwave, and there’s [probably] no mysterious Nigerian billionaire who has named you the sole heir to his fortune.
However, while believing the above myths can certainly put you in a bind, believing misinformation about content marketing can cost your company a large chunk of your marketing budget—and plenty of potential leads….
