Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed.
SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes.
Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based on content planning and content promotion…
