Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about, especially in relation to conversions.
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1. Optimize All Content
In Your SEO Strategy Guide for Inbound Content, Julie Neumark of Readz suggests marketers move SEO to the top of the funnel to make it easier for your content to be found and meet your conversion goals.
Key takeaway: It’s not just websites and blogs you need to optimize; you need to optimize all content…
