“Our digital marketing team is practicing agile marketing […] to get work done faster and in increments […. It’s] really so that we could reach our customers faster.” – Adelyn Zamona, Global Marketing Manager at Brady Corp.
The changing nature of the B2B buying process has left organizations with a new set of problems. With growing demand for insightful content, greater competition from rival businesses, and consumers engaging with an ever-growing selection of digital touchpoints, it’s no longer a question of creating the right content; it’s also a question of delivering it at the right time…
Agile Marketing: How To Respond To Real-Time Marketing Opportunities
