Earlier this week, Facebook updated their News Feed algorithm again, in what many are seeing as the next move towards ‘Facebook Zero’ – i.e. 0% organic reach for pages. Facebook announced three updates – the first is around users who don’t have a lot of content to see. Previously, the algorithm ensured people were not shown multiple posts from the same source in a row – they’ve opted to relax this measure for people who run out of content to view and are seeking more. Nothing major there, the impacts should be minimal.
The second update has a bit more to it – as noted in Facebook’s announcement, this update:
Facebook’s Latest News Feed Update: Time to Move On?