Content as we know it is shifting. The types of content that we have grown familiar with such as audio books, e-books, vlogs, blog posts, and even infographics, while powerful, are primarily designed to be consumed passively. Audiences listen to, read, or watch such content. While readers might share or add comments, passive content does not require true input from audiences, and has no real-time response base.
Responsive website design has changed more than just the way audiences access content. It is also changing the face of content itself. Brands are now able to exercise a far greater degree of control regarding how audiences interact with content. Now that mobile has surpassed desktop, audiences can interact with brands from any location at any time…
