As a product marketer, you have three responsibilities:
- Connect your company’s value proposition to your customers
- Ensure that your customers are empowered
- Help your entire organization learn as much as possible from the communities you influence
It’s an exhilarating role that requires you to cultivate powerful, 1:1 relationships. By getting to know your customers, prospects, and stakeholders, you’ll create a feedback loop that helps your company grow. As your company scales, however, a new challenge will arise—you’ll have very little time and will need to rely on marketing automation to reach people 1:1…
