Earlier this year, I conducted an online survey of SEO agencies. I found that nearly 30% of these firms had fewer than a quarter of their business coming from Google Search. Besides online search, the most popular marketing channels among SEO agencies were word of mouth referrals, content marketing and direct marketing (cold calls, cold emails, etc.)
Finding new sources of SEO leads has been an industry on to itself for a long time now. Quite a few people have white-labeled websites offering SEO services and the sole purpose of these websites is to gather leads that can then be resold to digital marketing agencies. Another chunk of the marketers sends out thousands of emails every day to small business owners soliciting SEO services. Even if a fraction of these recipients reply in the affirmative, it makes for a good number of leads that can be sold…
