Around the world, consumers’ power to say “no” to unwanted ads is growing. More and more, people crave complete control of the content they consume. How can content marketing protect itself from this spreading “unwanted-ad disease”?
In France, a pas de publicite sign stops the delivery of unwanted junk-mail ads. Consumers’ power to choose hurts interruption-driven advertising. Yet it could prove positive for content marketing…
As More Say ‘No’ to Ads, It’s Time to Immunize Content Marketing
