Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action. This beast is something that brands either nail or get lost in the word cloud. Being able to create content that targets a specific audience with the right mix of quality and quantity may seem a daunting task. But with today’s tools and the era of social media serving as an easy promotion tool, content marketing is easier than ever. Creating a production and promotion plan means you are one step ahead of the competition and pushes your brand to truly go after its customers in their natural habitats.
There are an incredible amount of benefits to content marketing but articulating these to decision makers, regardless of if they are a client or manager, can sometimes be a problem. Not only are there external benefits to creating valuable content, there are internal positives as well. No matter the location or size of your company somewhere content will need to be created…
