Businesses are investing more money on content marketing than before and having a corporate blog is part of their overall digital marketing strategy. However, most of them fail with corporate blogging and they either give up believing that it’s a waste of time, resources and money or they continue doing the same mistakes without a getting a real return.
Before getting into the actual mistakes and how to avoid them, it’s good to outline a few statistics (taken from content marketing institute survey, 2015) from companies that use business blogging effectively so as to understand the importance of making your corporate blog a success…
