This sponsored post is produced by Salesforce.
Not long ago, it was acceptable to refer to content marketing as a buzzword. It has since acquired its own subset of buzzwords (as outlined in this LOL-able post by Contently Editor-in-Chief Joe Lazauskas). But businesses are increasingly making content marketing a core tenet of their marketing strategies — and for small businesses especially, this is good news.
Why? Content marketing is cheap, and it’s relatively easy. Sure, there are plenty of ways to overcomplicate it. But the premise is simple: create great content, promote it in the right places, and you’ll reach the audience you want…and eventually turn them into loyal customers…
5 steps for a quick and dirty (but awesome) content marketing strategy
