We see it all too often: firms make the choice to start creating content. They start a blog, create executive guides, maybe even publish a research report. They spend a lot of time and money to produce quality content that showcases their expertise and professionalism. Then they post the content on their website for all their visitors to read.
But the mistake most firms make is they don’t promote their content, and when they do, they often do it in a way that gets limited reach.
Maybe they are sharing it on their social media channels. Maybe they even have secured a guest post on an authoritative online publication. But what can professional services firms do to ensure they are getting maximum reach for their great content?
Let’s review the 5-point checklist:
