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We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL. Whatever the case, sending a website visitor to a 404 page is never a good thing.
Ideally, we’d want our sites locked tight and linked right. But these things do happen. However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time.
Here are four different approaches that break the boring 404 error page mold…
