4A’s Conference Kicks Off With the Promise and Pratfalls of Native Advertising
One of the most nagging problems in digital marketing could bleed into the industry’s next frontier. That was among the chief concerns raised on a panel during the inaugural day of the 4A’s Transformation conference in Austin.
When digital took off, display ads soared; then consumers grew weary of banners. Now, nearly every brand, agency and publisher is creating an abundance of content, with an abudance of channels. As advertisers rush in, looking for new ways to reach consumers skeptical of conventional marketing, that rush could dull its impact…
You’ve Heard of Banner Blindness; Get Ready for Content Blindness
