While most businesses are beginning to recognize the importance of content marketing, many struggle with creating content that truly engages their audience – whether it’s to establish brand recognition, keep prospects on their site longer, or encourage repeat visitors who can be nurtured into buyers.
One way to take your content marketing efforts to the next level is through personalization. You want to have a conversation with your audience instead of sending them a general message. Understand who the reader is, what they’re interested in and connect with that person.
People buy from businesses that they trust; and quality, personalized content is one of the most effective tracts to drive this effort.
Here are five ways you can begin personalizing your content marketing efforts today:
