Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory.
I love email marketing. I really love email marketers. To generalize, they have thick skin, don’t get nearly as much credit as they should, and drive their business forward with crucial communications that can move the needle on key business goals. Two of my most popular columns ever in more than a decade of writing about email have been about and in celebration of email marketing pros.
This is an ode to them and I hope these honest stories from two email stars inspire you – or at least make you not feel alone as you are about to press the send button on that next campaign.
Heather Frank of insurance giant Aflac (disclosure: a BrightWave client) provided some really insightful and honest insight into what many email marketers may find to be similar on many fronts…
