Writing an eBook to help with marketing your business is a tried and true tactic that a lot of businesses, both online and offline, have adopted. The rationale behind it is that an eBook offers something to the customer in exchange for something else, usually an email address and permission to be added to a mailing list. Lead generation through this way allows for follow-ups through email and is a great way to get people talking or simply interested in your product or service.EBooks are not complicated machinery, but it takes a skilled master of the craft to develop an eBook that is worth marketing. To this end, most companies outsource their eBook creation needs, finding professionals that are well-suited to the creation of entire eBooks that focus around a particular topic or topics. The free eBook has been around for quite some time, but even so it retains its original effectiveness as a marketing tool. The thing you have to remember is that even though the eBook is free, it should never be poor quality…
