Content marketing is all about creating relevant and compelling content in order to change or enhance consumer behaviour that’s favourable to your financial advisory firm and business proposition. And where else to better utilise this strategy than Facebook – a social hub consisting of billions of people?
Here are five ways of utilising Facebook for your content marketing strategy:
1. Content creation through social listening
Probably the greatest thing about Facebook from a financial adviser’s perspective is that you don’t have to guess what your consumers are thinking since they’re going to post it anyway, so this is the best time to listen. Find out how people relate to your business and how they see it, and use it on a daily basis by searching hashtags.
Through this method, you can gain consumer perspective and use such information to better your readability and strengthen your fan/consumer base. Check out the frequency and quality of hashtags you get from your consumers. You may also use this to check for criticisms and respond accordingly…
