SEO Outreach strategies to form valuable relationships with industry influencers are only going to increase in importance in 2015. The additional investment being poured into content marketing by companies results in ever more editorial work in need of being distributed, but this also creates an ever increasing amount of noise that needs to be cut through. It is therefore vital for SEOs to make use of outreach in order to create and maintain relationships with the kind of people whose endorsement is of critical importance and to ensure that their activity has been noticed by those with influence.
Outreach is best utilized as a kind of brand awareness program for the audience that counts the most. With that in mind here are some outreach strategies to employ this year…
