Marketing groups are usually forthright but there are some things that they’d rather other groups not know.
I love marketers. They tend to be upbeat, engaged, and curious. They’re usually excited about their jobs, their products and their company. And they play important role to play in every company’s success.
That being said, there are some facts about marketing in today’s business environment that marketers would rather keep to themselves:
1. We have no idea how to sell.
We know that two of our most important functions are 1) locating qualified sales leads and 2) providing the sales team with tools that make it easier to sell. However, many of us have never attempted to sell anything, so we’re forced to depend mostly upon guesswork until we’ve got enough data to see what’s working and what’s not…
