Content. Everyone’s talking about it. With so many different views, it’s all too easy to get bogged down in the detail. So here’s a quick round-up of helpful content quotes by people from the world of online marketing, content marketing and copywriting.
1. “Content is anything that adds value to the reader’s life.” Avinash Kaushik
Does your marketing content bring something useful to your readers or is it all about your business? When you’re planning your copywriting strategy, start with the concerns and interests of your customers and build your approach around them. Seek out the issues which really matter to your customers – is it lack of time, a desire for a simpler life, or something else? Then create content which talks direct to these priorities…
