With the rise of the use of social media marketing, you’d be forgiven for thinking that email marketing is on the verge of death.
But you’d be wrong.
With just a few clicks, you could potentially grow your business. Emailcenter’s latest whitepaper “The Journey of Email Marketing” takes a look at the change in email marketing, with an analysis of data that has been aggregated from hundreds of millions of emails over the past four years.
Far from a reduced effectiveness, the picture we saw showed email marketing as an increasingly useful and important marketing channel.
There is a steady year on year rise in open rates and a downward trend in unsubscribe rates…
