It’s 2015, and content is still king. In fact, content will be more important than ever to your marketing efforts, and that’s true whether you’re connecting with customers face to face or strictly via the Web. However, that doesn’t mean you can just keep churning out random blog posts and hoping something will attract attention. If you want to stand out in an increasingly crowded and specialized field, you’ve got to pay attention to what the latest marketing research shows. These are five important trends to follow in the coming year.
Target Your Audience
Know the audience you want to attract so that you can target your blog posts directly to them. That means knowing not only what information your audience is looking for, but also putting it in the right language and sharing it on the right platform. If you choose to outsource your content to a blog writing service, let them know the demographics of your target audience so they can target their content for best effect…
