On my previous post I have explained why companies need a Community Managerand on this post I will go through other important part which is Content Marketing. Some brands are still taking their first steps on the Online Marketing, but others are shaking this field and doing it really well.
In order to increase the online presence it´s not only important to be active on Social Media, but having a smashing blog can really do wonders and give a lot of visibility. In the last few years Content Marketing became extremely popular mainly because it really helps to position your content and therefore your blog or website, on Google´s first positions.
The great thing of Content Marketing, and this is why I love this strategy, is that it´s awin-win situation. I explain. Someone publishes content with a few keywords to in order to help Google to position well their brand or blog on searches. However, for this strategy to work well the content needs to be useful for users. So everybody wins. Users get access to useful and good content and writers get visitors on their websites…
