Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines (SEJ), you need regular audits to keep your site relevant and ranking well. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps.
SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. The good news is, SEO audits don’t have to be difficult. You simply need to use the following steps.
It’s a good idea to perform an SEO audit at least once a year. Every time you do it, keep records of your findings and the changes that are made. This will make your next SEO audit easier. Here are a few reasons why SEO audits should be done on at least an annual basis:
