7 Keys to Create Credible Branded Content:
Bridge Your Content Credibility Gap
Content is a powerful marketing tool, if organizations create credible branded content. After all, content is tasked with helping brands build credibility, among other things. If it can’t walk the walk the walk, it had better walk the plank. Do consumers trust branded content? If not, how can your organization change that?
Survey Says….. You Probably Have a Cred Gap
A post on the contently.com blog references a Kentico Software study that indicates, probably not so much. In fact, adding sales messages averages an ROI-killing 29% trust whack.
A key to content success is both help your audience and earn their trust. Here’s how to create credible branded content. There’ll be plenty of time for selling later. Once your credibility is firmly established, selling is much easier.
This is doubly important for early stage content. Since it’s meant to attract new audiences into your funnel, you’re battling to be both heard and trusted. Credibility speaks volumes here…
