Every marketer is interested in the impact of their content marketing efforts, but an effective way of measuring that impact can be elusive. The success of a content marketing campaign cannot be measured with a single metric, because no one data point can provide you with enough information to tell you whether your program is working. There are three primary ways generally used to measure the impact of a content marketing campaign and these metrics provide a good look at how effective your campaign is at producing the desired result. Here are the metrics that you should focus on.
Consumption Metrics
Consumption metrics are the metrics most commonly used to measure the success of a content marketing campaign. These metrics show you how many people have viewed your marketing efforts and how far your marketing campaign has reached. Consumption metrics are easy to obtain from a wide variety of online tools, including Google Analytics and YouTube insights. These metrics are a good jumping off point for determining the success of a specific content marketing campaign.
