Blogging will continue to be important for online marketing this year and you are probably as excited as me to get started with your blog posts. But before you immerse yourself in it, here is a very important question to ask: Does your blog content help you understand the people who interact with it?
The tools are widely available now, so there is no reason you cannot know what your audiences are interested in and what the engagement with specific content you put out means to them. You need to design your blog content (yes, we are talking about content, not layout) so that it tells you as much about your audience as you need to know in order to make better decisions about what you offer and also to help you make the necessary adjustments to the user experience and customer journey…
