In a recent Gigaom survey, 52 percent of responders stated that, “It’s difficult to prove ROI for social media marketing.” ROI, specifically social ROI, has been a point of contention ever since the term “social media” started surfacing in the marketing circles, dating as far back as 2007-2008.
Why, after almost a decade, doesn’t social media measurement have a solution for measuring ROI? Why is social ROI still such a major challenge?
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
