What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
On our right, we have Salesforce. Salesforce proudly positions itself as the number one customer relationship management platform and does a stellar job of following the path a lead takes in becoming a customer and a repeat customer.
On our left, we have Google Analytics, one of the best web analytics services out there. It does a great job of providing an accurate image of what is happening on your website from the moment an anonymous user arrives to the moment that user converts.
Imagine what would happen if those two platforms could work together. You’d get a clear image of the full end-to-end process, from the moment a person gets to your website to the moment that person decides to pay for your products or services, both the first time and as a repeat customer.
Sounds easy, right? There’s just one big challenge – people!
User behavior is a complex beast. Sitting around a board room table with your sales and marketing teams, it’s easy to imagine it to be a linear thing. But, the reality is that it is closer to being something like this:
3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
