Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network’s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter’s data stream.
Now, nearly four years later, the gang’s back together. Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted.
How should a marketer to react to this news? In this post, I will focus on how you can benefit from the new deal between Google and Twitter. You will need to be active on Twitter to obtain these benefits, but I will include some tips for those of you who are just getting started — you can still benefit from this development if you’re doing the right things. The good news is that it will take some time for Google to implement changes based on the new data they will be getting from Twitter, so you have some time to get ready. But the sooner you get started, the better.
Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
