What exactly is inbound marketing SEO and how will it help your businesses to achieve sustainable SEO success while also generating more leads?
Since the Penguin Update of April 2013, ‘Content Marketing’ has become the in-vogue phrase that SEOs have been focusing on. The idea is simple: by creating high quality content you will attract high quality traffic and people will build links to your website which will propel you up the search rankings.
The problem, however, is that this doesn’t actually work. Or rather, it doesn’t work if you’re a new business just starting out. If you already have a steady stream of visitors to your site through basically any channel, then content marketing will almost certainly create links and lead to better search engine results page (SERP) performance. But what if you don’t have any traffic? Well, since you ask – that’s where inbound marketing steps in and provides you with all-round better SEO performance.
Content Marketing or Inbound Marketing: Which Is Better for SEO?
