The popularity of email marketing campaigns has been volatile, especially as the emergence of new online marketing techniques such as social media marketing and content marketing have risen to dominance. Email marketing is sometimes considered ineffective—in part due to the fact that new communication mediums are proving to be more popular than email correspondence, and in part because creating a great list and emailing effectively are tricky to accomplish.
Still, there are a number of advantages to maintaining an email marketing campaign. It’s cheap to sustain, especially if you use templates and have a relatively small list of recipients. It keeps your brand top-of-mind even if your emails aren’t opened and fully read. It gives you another outlet through which to connect with your audience.
If you can combine your other, broader strategies—namely, your content marketing campaign—with your email campaign, and keep them aligned, you can maximize your returns on both fronts. Here’s how you can use your blog synergistically with your email marketing strategy:
