Two heads are better than one.
It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t just apply to brainstorming, either. A good partnership, one where you can rely on the other, and where you both bring out the best in one another, is worth its weight in gold.
Unfortunately, people don’t always translate this concept into one that applies to the world of marketing. Brand competition is fierce, and there is an “us or them” mentality that permeates every facet of the industry.
Or at least that is the way it used to be. We are slowly seeing a change in the way companies promote themselves, and how they relate to other businesses that are related to their initial service. Marketing in particular has been benefiting from the pros of collaboration, especially when it comes to content.
How to Build a Better Content Marketing Strategy Through Collaboration
