What makes your content good? Are there some ingredients that belong in all, most of your content marketing.
Yes, there are.
6 Ingredients to a Content Marketing Strategy
I can think of several ingredients that belong in your content marketing storytelling.
1. Demographic – Who are you trying to reach? How old are they? What gender? What education level? What job? Where do they live? Where do they work? Where do they play?
2. Desire – What is it that your target audience wants? More time? More money? More leads? Cheaper product? Better service? Higher quality? More variety?
3. Obstacle – Why can’t your target audience get what they want? Do they not know how? Does it cost too much? Is it not available in their location?
6 Best Ingredients of a Content Marketing Strategy
